We are value investors who seek to generate market-beating returns
by investing in sustainable, undervalued companies.
In December 2006, Pekin Singer Strauss Asset Management launched Appleseed Fund (APPLX), a no-load multi-cap sustainable mutual fund. The firm wanted to create an investment vehicle to generate investment returns for shareholders by investing in companies that allow shareholders to sleep well at night and which are also significantly undervalued by the market.
The Guiding Principles behind Appleseed Fund:
- DISCIPLINED VALUE INVESTING
We believe the best way to generate strong returns is to pursue only our best ideas, to minimize downside risk, to seek out underappreciated value, and to invest in high quality companies where we expect value to increase over the long term. We endeavor to invest at prices that are steeply discounted relative to our own estimates of intrinsic value. -
SUSTAINABLE INVESTING
We look to invest in sustainable companies that balance the generation of profits with an awareness of their impact on the environment and society. We seek out responsible management teams who operate their businesses with the goal of creating long-term, enduring value. -
ALIGNMENT WITH OUR INVESTORS
We like to invest with managers who are personally invested in the companies we own; we assume our own shareholders expect the same of us. Because we are significant investors in the Appleseed Fund ourselves, we believe we are more careful in our investing decisions.